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Addora author

Eloise Cha

21 field notes by Eloise Cha.
Tips and Trends

How to Get Ready for Black Friday Cyber Monday 2026 with Buy Now, Ship Later

Black Friday lands on Friday 27 November 2026. Cyber Monday follows on Monday 30 November. Together they make the biggest shopping weekend of the year, known as BFCM. And it is big. Shopify stores sold $14.6 billion over BFCM 2025, according to Shopify's Black Friday checklist. Lots of orders is great news. Lots of boxes, all at once, all in the same week? Not so great. This guide shows you a simple way to keep every sale while taking the stress out of shipping. It's called Buy Now, Ship Later.

• 5 min read by Eloise Cha
Tips and Trends

How to Build A "Pile of Loot" for Your Shopify Store

Have you ever heard of a Pile of Loot? It sounds like something out of a video game, a glowing stash of treasure waiting for a hero to grab it. And honestly, it kind of is one. Except instead of a dragon guarding it, it's a shipping warehouse. And instead of a sword, all you need is a mouse click. Let's dig into what a Pile of Loot actually is, why collectors are obsessed with it, and how any Shopify store - yours included - can build the exact same kind of magic using Addora.

• 5 min read by Eloise Cha
Tips and Trends

Build a Box on Shopify: What It Is and How It Works

You may have heard "build a box" before. Some stores use it for monthly boxes, where you pick new items each time. This post is about a different kind of build a box. It's for stores that sell things like comics, records, or trading cards. These items often ship one at a time. That can get expensive fast. This kind of build a box has another name too: buy now, ship later. Let's break down what it means and how it works.

• 4 min read by Eloise Cha
Tips and Trends

Over 100 Vinyl Collectors Asked for Combined Shipping: What Record Stores Should Know

At Addora, we hear this consistently from vinyl collectors. We also hear it from record stores that already offer some form of manual order holding or combined shipping. When merchants discover Addora, they frequently tell us that it is exactly the type of solution they had been looking for: a way to support pre-orders and repeat purchases without relying on emails, order notes, spreadsheets or manual shipping-fee refunds. More importantly, we now have direct end-customer feedback showing that vinyl buyers genuinely appreciate stores offering this flexibility.

• 8 min read by Eloise Cha
Tips and Trends

The Hidden Cost of Traditional Checkout (What 4 Months of Addora Data Revealed)

Over the past few months, we've been tracking how customers use Addora across three very different ecommerce categories. What began as a simple experiment in reducing shipping costs is increasingly revealing something much bigger. Customers are not just using Ship Later to save money. They're changing the way they shop. And after four months of data, we're starting to see clear patterns emerge around customer behaviour, repeat purchasing, and revenue growth.

• 7 min read by Eloise Cha
Tips and Trends

Record Store Day: From Revival Movement to Modern Retail Moment

Launched in 2008, Record Store Day (RSD) began as a grassroots effort to celebrate independent record shops at a time when digital downloads were dominating music consumption. Spearheaded by a group of US store owners and supported by artists and labels, the idea was simple: drive foot traffic back into physical stores through exclusive releases, community events, and a shared cultural moment.

• 4 min read by Eloise Cha
Tips and Trends

Why Addora is a game-changer for comic book collectors

Comic collectors do not buy like ordinary ecommerce customers. They buy on a rhythm: weekly releases, variant covers, back-issue fills, event tie-ins, and impulse finds that build over time. That is exactly where traditional checkout starts to fail. It assumes every purchase is a single completed transaction with a single shipping moment. Addora fixes that mismatch by letting collectors secure books now and consolidate shipment later.

• 9 min read by Eloise Cha
Tips and Trends

Why stores need Addora to keep up with TCG collector behaviour

Trading card games no longer behave like ordinary ecommerce products. They behave like recurring collectible events. Pokémon makes that clear: the category is bigger, more mainstream, more nostalgia-driven, and more release-driven than most stores are built for. For TCG merchants, the real problem is not just product demand. It is that checkout still assumes a customer buys once and ships once, while collectors increasingly buy in waves.

• 9 min read by Eloise Cha