You aren’t ready.
Pre-order until stock or a release date is ready.
About Addora
Built for the space between sold and shipped.
An order can wait because the product is not ready, or because the customer is not ready. Addora gives both moments one clear journey through Shopify.
They aren’t ready.
Ship Later until the customer releases a shipment.
ONE READINESS STORYWaiting → Ready → Shipping
Jeroen Boers + Eloise ChaCo-founders of Addora
WHY ADDORA EXISTS
Commerce is not always ready to ship the moment someone is ready to buy.
Most ecommerce still assumes one checkout should become one immediate shipment. Collector and repeat-purchase stores prove otherwise: products launch before stock arrives, customers shop across several drops, and one box often makes more sense than five.
Addora turns that reality into a deliberate Shopify workflow. The customer promise stays visible, fulfillment holds stay safe, release logic stays understandable, and everyone can see what happens next.
We are building the operational layer that makes waiting feel like a product feature—not an exception managed through notes, tags, and memory.
How it started
A missed sale became a better way to wait.
The idea started with shipping hesitation and became a Shopify system for customer choice, product readiness, and safer fulfillment.- 01
December 2024
Co-founder Eloise missed out on a pair of shoes after holding off to reach free shipping. It sparked the question that became Addora: could this work differently?
- 02
June 2025
An MVP emerged showing real demand, but turning it into a production-ready Shopify app required stronger technical depth and operational polish.
- 03
November 2025
Eloise connected with Jeroen through the Y Combinator Matching Platform. He brought the engineering expertise needed to turn the idea into a robust product.
- 04
February 2026
The upgraded Shopify app officially launched, with an early focus on collectible and hobby stores where shipping friction was hurting repeat purchases most.
What we optimize for
Clear enough for customers. Deep enough for operations.
A simple promise at checkout only works when the system behind it understands the difficult cases too.Clarity
Waiting only works when customers and staff understand why it is happening. Addora keeps the promise, readiness state, and next action clear from checkout to fulfillment.
Control
A simple customer choice needs deliberate merchant controls. Addora keeps product recognition, holds, release, consolidation, fees, and fulfillment behavior inside Shopify.
Operational depth
We build for the difficult part after payment: mixed readiness, lifecycle tracking, safe release, fulfillment automation, and tooling that holds up under real volume.
The people behind it
Product depth meets merchant reality.
Addora is built by founders who stay close to the engineering, the customer conversation, and the operational consequences of every promise. CTO + CO-FOUNDER
Jeroen Boers
Jeroen builds Shopify apps that reduce checkout and fulfillment friction, with a focus on reliability, operational clarity, and systems that keep working as stores scale.
Read Jeroen’s bio CMO + CO-FOUNDEREloise Cha
Eloise focuses on merchant growth, positioning, and market learning, helping stores understand how shipping flexibility can unlock repeat purchases and reduce friction.
Read Eloise’s bioPRE-ORDERS. SHIP LATER. BETTER TOGETHER.