Merchant
Bry's Comics
YouTube + website walkthrough
Bry's Comics introduced Build a Box by walking customers through the workflow publicly and giving them a dedicated page on the store so expectations were clear from the start.
- They announced the feature on YouTube and showed customers exactly how it works.
- They created a dedicated Build a Box page to explain the process.
- They enabled a confirmation step so customers intentionally choose the hold-and-ship-later workflow.
- The extra acknowledgement helps avoid accidental selections and reduces support cleanup.