Reminder emails for waiting items

The reminder email is an automatic nudge Addora sends to customers whose reserved items have been sitting unshipped for a while. It gently reminds them that their items are still waiting and invites them to choose when to ship.

PRODUCT WALKTHROUGH Example interface

How the timing works

Addora checks your customers once a day at about 09:00 UTC. If a customer has a reserved order that has been waiting longer than your chosen number of days without any action, they receive a reminder. The default wait is 14 days. You can set any value from 1 to 365 days in Settings, Customer experience (in Addora ↗).

How often a customer is reminded

A customer receives one reminder for a period of inactivity, not another email every time the wait period passes. New activity starts a new waiting period. If many customers become eligible at once, Addora processes up to 200 for your store in a daily run, so a large backlog can take more than one day.

What you can customise

Every piece of the reminder is editable in Settings, Customer experience (in Addora ↗) under the Reserved-item reminders tab. All fields have built-in defaults so you can enable the reminder without changing anything.

• Subject line: the email subject customers see in their inbox. Default: "Your reserved items are still waiting".
• Heading: the main headline inside the email.
• Body text: the message paragraphs. You can personalise this using placeholders: {customer_first_name}, {shop_name}, {pending_count} (number of reserved orders), and {idle_days} (your configured wait).
• Button label and link: optional. If the link is blank, Addora uses the Held Orders page detected during setup, or falls back to Shopify customer accounts. Enter a custom https:// link only to override that behavior.
• Reply-to address: where customer replies go. Defaults to your store's contact email.
• Order list: an optional checklist of the customer's reserved orders shown inside the email (on by default, shows up to 5 orders).
• Store name: the name shown in the email header. Defaults to your Shopify store name.

Turning reminders on

1. Go to Settings, Customer experience (in Addora ↗).
2. Open the Reserved-item reminders tab.
3. Check the button destination. Addora uses the detected customer-account or storefront Held Orders page automatically, and falls back to Shopify customer accounts. Add a custom link only if you want an override.
4. Adjust the wait days and any wording you want to change.
5. Toggle reminders on and save.

To see which customers have been sent reminders and whether the emails were delivered, open the Customer emails log (in Addora ↗) in Operations. See also See the emails Addora has sent.

Built-in notification defaults follow the resolved customer/storefront locale. Custom subject, heading and body overrides are shared text and are sent as entered, not automatically translated. The merchant app supports English, German, Spanish, French and Dutch. Test both default and customized emails in each language you use.

In Customer emails, use the shared branding controls to upload or link a logo, choose accent/background and preview the result. Preview changes are not saved settings; save deliberately before enabling delivery. The confirmation-template assistant has its own Generated email language choice.

Notifications require the relevant paid entitlement and enabled setting. Jobs can be queued, skipped or suppressed after rechecking eligibility or unsubscribe state. The daily schedule is not an inbox-time guarantee. Inspect the actual log/result; changing a date does not by itself promise a sent email.