A few weeks ago, two different Addora merchants asked us for almost the same thing:

“Can we automatically remind customers when their reserved items have been waiting for a while?”

That was a good sign.

Not because it was a flashy feature request, but because it came from a real workflow. Customers were using Buy Now, Ship Later exactly as intended. They were reserving items, building up a small stack, and waiting until they were ready to ship everything together.

But sometimes people just forget.

A customer might have a few items waiting and assume they will come back later. Then life gets busy. The order sits. The merchant has more open reserved orders to manage. Support questions start to appear. Inventory stays in limbo longer than expected.

So we took the chance and built it right away.

Addora now supports customer email reminders for reserved items.

What the Reminder Feature Does

Merchants can now automatically email customers when their reserved items have been idle for a configurable number of days.

For example, if you set the reminder to 14 days, Addora checks for customers whose newest reserved order has been waiting for at least 14 days without anything new being added.

When a customer qualifies, Addora sends a friendly reminder that their reserved items are still waiting.

The email can include:

  • A custom subject line
  • Your shop title
  • Custom body copy
  • A button linking customers back to your Addora order summary page
  • An optional list of their reserved orders

There is also a preview tool, so merchants can see exactly how the email looks before enabling it.

Built to Be Useful, Not Noisy

We did not want this to become another automated email that customers learn to ignore.

The reminder is intentionally conservative.

Addora does not email the same customer every 14 days forever. It also does not send a new email every time the daily reminder check runs.

Instead, it sends once for an idle stretch of reserved items. After that, the customer will not receive another reminder unless they add a new reserved order and that newer batch also becomes idle.

That keeps the message closer to a helpful service reminder than a marketing campaign.

Helpful for Existing Reserved Order Backlogs

This also works for merchants who already have older reserved items.

If reminders are enabled with a 14-day threshold, and a customer already has reserved items that have been waiting for a month, they may be picked up during the next daily reminder check.

So the feature does not only help with new reserved orders going forward. It can also help merchants clean up existing “build a box” backlogs.

Merchant Control Matters

Every shop talks to customers differently, so we made the reminder configurable.

Merchants can adjust the subject, heading, body text, button label, reply-to address, and destination link.

The button should point to the storefront page where the Addora order summary block is installed. That way, customers land in the right place to review their reserved items and choose what they want to ship.

We also added token support, so the email can feel more personal. Merchants can include details like the customer’s first name, shop name, number of reserved orders, number of pending items, or idle day count.

A Small Feature From a Real Customer Problem

This is one of those updates that feels small on the surface, but solves a very practical problem.

Buy Now, Ship Later gives customers flexibility. They can reserve items now, avoid repeated shipping costs, and ship everything together when they are ready.

But that workflow works best when customers remember what they have waiting.

Email reminders close that loop.

They give customers a gentle nudge, help merchants keep reserved orders moving, and make the Addora experience feel more complete from checkout to final shipment.