I’m Eloise, a business development specialist in the legal industry and co-founder of Addora. My experience includes driving growth across practice areas from dispute resolution to private equity, supporting partners in winning competitive pitches, refining positioning, and strengthening client relationships.

At Addora, I focus on connecting with the right merchants and making sure they know a smarter shipping model exists. Addora helps stores reduce friction around repeat purchases and shipping, something that has resonated particularly strongly within the collectibles space.

I prioritise hearing directly from the market, whether through outreach or attending trade events. There’s real value in understanding what businesses are facing in real time and identifying practical ways we can support them.

Outside of work, you’ll usually find me at Pilates, discovering new cafés, or listening to UKG. On the blog, I share tips and best practices to help merchants get the most out of Addora.