I’m Jeroen Boers, a full-stack developer and co-founder at Addora.

I build Shopify apps that remove friction at checkout and fulfillment, with a strong focus on reliability, multi-tenant architecture, and “it just works” onboarding. Our flagship app, Buy Now Ship Later, helps stores (especially in collectibles like die-cast, trading cards, and vinyl) let customers place multiple orders over time and consolidate them into one shipment later.

Outside of building product, I’m a Dutch builder-at-heart who likes turning messy real-world problems into clean systems. I’m usually balancing deep engineering work (Rails, Next.js, background jobs, data modeling) with hands-on merchant support and growth experiments, because the fastest way to improve a product is still to talk to the people using it.

When I’m not working, you’ll probably find me tinkering with tech, optimizing my setup, or out for a quiet walk with my dachshund. On the blog, I share practical guides and behind-the-scenes lessons on building and scaling Shopify apps, improving conversion, and designing software that stays robust as you grow.